I read Living

When we are asked about the story of Luin Living, for some reason we usually say that our story started in the summer of 2013 with a dream to design the world's best hair towel. The truth is, however, that our story started already in 1999, when we, the founders, got to know each other in business studies at the University of Jyväskylä. From studies through traditional work careers and starting families, we dream of entrepreneurship together.

Until then, the idea of ​​the world's best hair towel changed our world.

Designing the perfect hair towel led to a two-year introduction to the world of home textiles, it was very different from creating brand strategies for a grocery chain or the world of banking. Armed with a strong belief in our business idea, we brought in a manufacturer who believed in our idea equally. Especially in hindsight, they really believed in us, because we didn't have development money then, let alone a social security number. Together with our manufacturer, we persistently developed the perfect towel material for the hair towel. Material that could not be found on the market. This material finally set us on the path we are on now.

Our selection includes towels, bath mats, room fragrances and scented candles